BELLAMI professional INFINITY WEFT 360° CAMPAIGN


GOALS

SHOWCASE INNOVATION:

Highlight the advanced features of the Infinity Weft, such as its slim spine, high density, and customizable design, to position it as a superior choice for stylists.

DRIVE BRAND AUTHORITY:

Solidify Bellami Professional's reputation as a leader in the professional hair extension market through modern and sophisticated design.

INCREASE ENGAGEMENT AND CONVERSION:

Inspire stylists and consumers to learn more about and purchase the Infinity Weft through compelling visuals and detailed product information.

OBJECTIVES

HIGHLIGHT PRODUCT FEATURES:

Use clear, striking designs to communicate key benefits like reduced drying time, water resistance, and premium material (100% human hair).

COHESIVE VISUAL IDENTITY:

Create a consistent look across packaging, ads, and promotional materials to strengthen brand recognition.

APPEAL TO TARGET AUDIENCE:

Design with stylists and professionals in mind, balancing elegance and functionality to meet their standards.

SUPPORT MULTI-CHANNEL MARKETING:

Adapt campaigns for in-store displays, digital ads, and social media to ensure cohesive messaging.


WEBSITE BANNER

email campaign

Infinity Weft launch email campaign images 4 emails shown

paid ads

(additional assets formatted for multiple channels)

social media

print | INSERT CARDS

PRODUCT package design

education / product sheets