logo design process
Every logo begins with in-depth research to uncover the heart of the brand. I explore broad concepts through sketches, then refine the strongest ideas into polished digital designs. Through collaboration and thoughtful iteration, I craft a final mark that’s both visually striking and true to the brand’s essence.
BEAUTY LOGOS
design | study | in use
The epicbeauty logo pairs a modern, rounded lowercase font with a refined weight transition to reflect both approachability and sophistication. Designed for a beauty brand incubator focused on science-backed, organic products, the clean typography communicates trust and innovation. The soft curves and thoughtful spacing echo the brand’s dedication to natural, effective beauty, creating a look that’s both elevated and accessible.
logo design study | logo website usage | cosmetic brand developer
Created as a sub-brand for Cinema Secrets, the CINEMATTEX logo represents a bold line of pro-grade, high-pigment matte products. The name blends the brand’s Hollywood roots (“CINE”) with matte textures (“MATTEX”). Bold colors in “MATTE” highlight the vivid shades for eyes, lips, and cheeks, while the brush-stroked “X” adds an artistic edge capturing the line’s creative, performance-driven spirit.
brand presentation spread | logo in use | product line | color cosmetic collection
MEN’S GROOMING
The logo for Act of Being embodies the essence of modern masculinity with a sleek, minimalist approach. It balances strength and simplicity, capturing the spirit of self-care with bold lines and clean typography. The design subtly reflects both the brand’s sophistication and its commitment to wellness, creating a logo that feels grounded yet aspirational. This identity is versatile enough to resonate with the modern man, reflecting confidence, mindfulness, and authenticity, key elements of the Act of Being philosophy.
logo website usage | brand mood | logo study | men’s skincare brand
MONOGRAM design
act of being monogram | in-use on product | packaging
This custom monogram was created to support the Act of Being brand across packaging accents and merchandise. Set in a wide, sturdy sans serif with medium-to-bold weight, the letterforms convey strength, confidence, and modern masculinity. The clean geometry and solid structure of the mark reinforce the brand’s premium positioning while maintaining a minimalist edge perfectly complementing Act of Being’s refined, purpose-driven identity.
icon design
made smart icon | brand philosophy print | men’s skincare brand
Created as a brand pillar within Act of Being, the MADE SMART logo communicates a foundation of integrity and innovation. Bold sans serif typography delivers clarity and strength, while the open-frame design using extended corner lines suggests transparency, structure, and balance. The supporting phrases “Active Naturals” and “Clean Science” frame the core message, reinforcing the brand’s commitment to combining natural ingredients with purposeful scientific formulation.
landing page image | product photography/edits | layout | digital placement | icon in use
ingredient benefits icons
in use for social media carousel | layout
The ingredient marketing icons align with Bellami's brand identity by reflecting the brand’s focus on luxury, innovation, and sustainability. They reinforce Bellami’s commitment to high-quality haircare, seamlessly integrating with the brand’s modern and eco-conscious image.
SPECIAL EVENT LOGO DESIGN
logo designed for Bellami annual awards gala | banner - logo in use
The logo for the Bellami Hair Extensions Award features a sophisticated 3D effect, adding depth and dimension to the design. The gold flare accentuates the logo’s premium feel, symbolizing the brand’s commitment to luxury, innovation, and excellence in the hair industry.
Bellamis email campaign sample | logo in use
social media posts to announce award winners | logo in use
